The Nature of Ecommerce Search
Why is Exorbyte Commerce better than its competition? To answer this, we first must contemplate the nature of search itself, in relation to e-commerce sites and sales. Of course, the purpose of an e-commerce site is to generate sales of the products featured on the site. The web presents unique challenges to the traditional sales model, where two human beings interact, be it in person or on the phone. One of the most powerful tools in sales is negated; the ability of the sales person to intuit the customer’s needs via verbal and non-verbal queues and guide them to the appropriate product. There are a variety of methods e-commerce sites use to attempt to compensate for this short coming, including: custom facets and categories on the site, animation or short movies that load and instruct the customer how best use the website, putting featured products or links on the first page of the website, et cetera. One of the most powerful ways to help compensate for the “mechanical” nature of a website, and one of the most overlooked in the SMB market, is robust search functionality.
Because of the ubiquity of Google with the web, more and more people are actually using the search bar as their sole tool to navigate a website and find the product they’re looking for. It is imperative, in order to capture a sale, and in order to engender brand loyalty, for the search box to be error tolerant, extremely quick, and extremely user friendly. These features are taken for granted in the enterprise market. Go to any very large website and you will see that the search not only corrects mistakes in spelling and semantics for the end user, but also suggests products as the person is typing while compensating for spelling errors. This is all in an effort to get the end user to the product as fast as possible, so they do not become frustrated and move to a competitor’s site. It also instills into the customer a sense that the site is extremely user friendly, increasing their chances of returning to that site when they are in the market for a similar product. The technology to provide true error tolerant, fast and intuitive search functionality to an e-commerce site has been, to date, very costly. It often runs into the 5 and 6 figures, putting it well out of reach for the average small to medium site. Exorbyte Commerce has solved this problem. Look out for part 2 when I spell out how we’ve done this in detail!
Made for Big Players
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